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Head of Events (Commercial) - maternity cover, Factory International


Job Summary

We're looking for an exceptional leader to plan & deliver our commercial events sales strategy. Join us to create incredible events & experiences for audiences & clients to enjoy with a lasting impact

Job Description

Closing date - 07 December 2023
Yearly salary: £50,000 - £55,000 per annum (dependent on experience)
Department: Development & Commercial
Locations: Aviva Studios

Employment type: Contract

Please note this is a 12-month fixed term maternity cover role

As we take on a year-round programme at our new venue - Aviva Studios, we're looking for an exceptional leader to plan and deliver our commercial events sales strategy. This person will take central ownership, contribute to and execute strategies for growth across the venue and will be accountable for venue activations, sales and line management of the event sales team. As Head of Events, you will become a critical part of the team, leading the commercial events programme across consumer and trade expos, through to e-sport, product launches, fashion and branded entertainment experiences to conferences.

Reporting to Head of Commercial Operations and Partnerships and partnering with our scheduling and producing departments, you will drive exceptional events within Aviva Studios, that mirror the organisations creativity, while providing valuable commercial revenue.

Aviva Studios is currently undergoing a significant period of organisational change as we grow and develop to operate a year round venue. This is an incredibly exciting time to join, offering opportunities to implement creative ideas, evolve your networks and develop new processes and pathways whilst authentically applying yourself and your experience to this role, in the newest arts, cultural and events venue in Manchester!

We are made up of people who are passionate and dedicated to creating incredible events and experiences for audiences and clients to enjoy with a lasting impact. We are a tight knit team full of supportive, talented people who are constantly pushing forward.

Job Requirements

A proven track record of contributing and executing sales strategies for complex, multifaceted venues, in a leadership role
Previous experience of managing, influencing and inspiring teams across venues that consist of sales and operations professionals
Can demonstrate commerciality through experience of selling profitably, sales negotiations, maximising sales, achieving targets and writing sales strategies
Demonstrable knowledge of the local venue market and key venue finding agents
Experience of producing, managing and delivering a venue budget, P+Ls and financial reports in conjunction with finance teams
Strong understanding of how to intelligently collaborate with marketing, brand and venue leaders to deliver evidence based marketing strategies
Ability to set, manage and monitor targets and KPIs for teams of sales management professionals
Ability to successfully manage multiple venue projects simultaneously through effective prioritisation and multi-tasking

Job Responsibilities

Leading the sales team and commercial event strategy, providing expertise and being responsible for revenue growth and sales. Identifying, strategizing and delivering new commercial event opportunities. Ensuring sales targets are achieved and KPIs are constantly monitored based on metrics adopted across the business plan and associated Profit & Loss (P&L)
Deliver a world-leading programmes that pushes the boundaries and deliver internationally renowned experiences at Aviva Studios. Delivering in corporate and creative sectors and ensuring a balance of public vs private events. Work with a range of agencies to deliver specialist experiences across e-sports, fashion, urban sports and branded entertainment (often utilising in-house and external production capabilities)
Supporting the sales team with converting and negotiating multiyear and high value contracts and the management of key high value clients as and when required

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