Description
The Head of Marketing and Communications plays a leading role in developing the gallery’s brand, growing and diversifying audiences, and strengthening the visibility of the organisation locally, nationally and internationally. Working closely with the Director and Senior Management Team (SMT), this
Principal Responsibilities
Marketing and Communications
- To grow and diversify Modern Art Oxford's visiting and online audiences by leading audience development, communications and digital marketing strategies that will enable the organisation to build on its brand and profile, and strengthen its visibility in Oxford, the UK and beyond.
- To develop and oversee implementation of all marketing, communications and PR activity including media relations, social media and digital activity, development of marketing and branding collateral, and on-site interpretation.
- To formulate with the direction of the Director a transformational vision for the use of digital technologies to drive engagement and interaction with our online audiences.
- To manage effective and efficient relationships with any external PR and marketing consultants and companies.
- To develop and nurture key stakeholder, media and marketing relationships and partnerships and cultivate new relationships to ensure that our profile is high locally, nationally and internationally, and that our position as a leading tourist attraction in Oxfordshire and the South East grows.
- To strategically develop distinctive and innovative digital content, working closely and in creative collaboration with the Head of Exhibitions, Head of Communities, Participation and Practice as well as the wider Marketing and Communications team.
Fundraising and Finance
- To attend events at Modern Art Oxford and externally to represent the gallery and build relationships with key external stakeholders.
- To ensure tight, clear, budgetary setting, control and regular re-forecasting against targets working with the Head of Finance.
- To work closely with the Head of Development to support new fundraising initiatives and partnerships as required.
- To prepare reports as required by Arts Council England and Oxford City Council and other funders/stakeholders in relation to digital, marketing and communications activities.
General
- To support the work of the gallery in strengthening the equality, diversity and inclusivity of the working environment and practices.
- To ensure team management and cross-departmental work is effective and timely in achieving annual targets.
- To ensure that Modern Art Oxford complies with all aspects of the General Data Protection Regulation (GDPR) in relation to marketing and communication activities with audiences, stakeholders and any other third parties.
- To participate in training and development activities as required and assist with the training and development of colleagues.
- To carry out all duties in accordance with all Modern Art Oxford's policies including Equal Opportunities, Access, Employment, Health and Safety, Child Safeguarding, Data Protection and Equality, Diversity and Inclusion Policies and the Creative Case for Diversity.
- To report to Modern Art Oxford's Board of Trustees when requested.
please apply throuth the Modern Art Website