Invitation to Tender: Hullabaloo Baby Play Pack Evaluation, Theatre Hullabaloo


Theatre Hullabaloo are inviting individuals or organisations with significant experience in evaluating the social impact of arts projects to partner with them to better understand the effect of the Hullabaloo Baby Play Pack Programme on the experience of new babies and families.

One of the hidden impacts of the Covid-19 pandemic has been the increased social isolation and associated impacts felt by families with new parents. A rise in reported cases of Post Natal Depression since April 2020 has coincided with a reduction in support mechanisms that are a lifeline for many families with new babies.

Recognising this concerning trend, Theatre Hullabaloo developed a creative play pack for parents of babies under 12 months old and an accompanying set of short films Baby Play Packs - Theatre Hullabaloo. The programme piloted in the summer/ autumn of 2020 with 1,200 packs distributed across Darlington, Redcar and Middlesbrough in partnership with Health Visitors and Family Hubs.

With support from Tees Valley Combined Authority, we are now able to develop the pilot and distribute a further 1,250 packs across Tees Valley. 

We are deeply committed to being of greatest benefit to children and their families and we are also commissioning an evaluation of their impact.

Conducted through a person-centred approach, the evaluation should enable us to explain clearly and accurately the benefits of the programme to a broader range of stakeholders and funders across the arts, health and wellbeing.

How can creative play support parental confidence and raise awareness of the importance of parental engagement on bonding and attachment?

Is there is a tangible effect on the levels of Post Natal Depression suffered by many new parents? What other creative opportunities people would welcome to support them and their baby as we transition to a post-Covid world.

How might the packs support Health Visitors and others in perinatal mental health teams in their engagement with families?

We are interested in working collaboratively to develop an evaluation framework and methodology which will give us insight into these issues.

Deadline 4 March. More -Invitation to Tender: Hullabaloo Baby Play Pack Evaluation - Theatre Hullabaloo

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