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Marketing Officer, Halsway Manor Society

Description

Job Summary

We are looking for a Marketing Officer to support audience development, increasing visibility, engagement and sales through the implementation of effective strategies.

Job Description

Halsway Manor - National Centre for Folk Arts is seeking a Marketing Officer to join the team at this unique and successful charity. We are looking for an exceptional individual who has experience of arts and education marketing and a real passion for culture.

Halsway Manor is a charity and the only residential centre in the world concentrating on the varied folk heritage of England. Set in six beautiful acres of gardens and grounds and unique in the UK it hosts over 350 days of residential and outreach activity every year covering all facets of folk arts from instrumental music, song and dance to traditional storytelling, crafts and instrument making.

Halsway Manor nestles in the beautiful Quantock Hills of Somerset. It is financially self-sustaining and invests its surplus into creative learning projects with schools and communities, supporting artists, improving the facilities and running projects to promote folk arts around the UK. Halsway is going from strength to strength and this is an important time to join the organisation.

Job Requirements

Essential
Good level of education
Marketing experience
Ability to multitask and to organise workload efficiently
Confident, pro-active and able to work under own supervision
Exceptional attention to detail, combined with first-class organisation and time management skills
Exceptional communication skills.
Computer literate - knowledge of Microsoft software, Social Media, Wordpress
Excellent customer service skills -understanding the needs of learners and artists
Flexible and positive working attitude with the ability to accept supervision and direction
Ability to follow instructions/protocol consistently
Passion for arts and education
Proactive, reliable and conscientious
Sense of humour

Desirable
Relevant degree
Experience of working in a similar charity/arts role
Competence in CRM/event management software
Design software knowledge

Job Responsibilities

Assist in the efficient marketing of courses and events.
Identify target markets and develop strategies to communicate with them.
Manage customer marketing database in line with current data protection legislation.
Manage print and design to a high standard.
Ensure that HMS is collecting the correct communication details, maximising marketing potential.
Keep website up to date.
Enter new courses and keep Patronbase updated.
Update the website and any other media accounts.
Monitor and report on specific social media campaigns.
Use social networking effectively and stay up to date with current trends.
Analyse any data to understand trends and efficiently expend marketing resources.
Produce programming newsletters.
Assist with production of events brochure.
Communicate effectively with customers, staff, trustees.

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How to Apply

To apply please send your CV to the Chief Executive, Crispian Cook [email protected] with a short covering letter outlining why you should be considered for this position by 12 noon on Friday 26th July. No applications will be accepted without covering letter and CV or through Facebook.

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