Marketing Officer, Landmark Arts Centre

This role offers a fantastic opportunity for someone, potentially early in their career, to gain broad experience in arts and cultural marketing. You will be responsible for creating and managing a wide variety of promotional content, using both digital and print media to engage with new and existing audiences.

Key Responsibilities:

• Content Creation:
  • Design high-quality marketing materials including social media posts, brochures, flyers, and digital ads.
  • Craft clear, engaging copy for e-newsletters, pre- and post-show emails, and promotional materials using our ticketing CRM and email marketing platforms.
• Social Media Management:
  • Manage and grow our social media presence across platforms such as Twitter, Facebook, and Instagram.
  • Create content in line with campaign briefs and respond to audience interactions, using analytics to enhance audience engagement.
  • Actively seek out opportunities to capture video and photographic content for social media use.
• Campaign Execution:
  • Assist in designing and executing marketing and PR campaigns for events, exhibitions, fairs, and festivals.
  • Support various departments by helping to develop strategies for marketing and communication plans.
• CRM & Audience Development:
  • Use our ticketing CRM to develop and grow our customer database.
  • Engage with audiences through targeted e-communications and other customer relationship techniques.
• Event Support:
  • Promote events via social media, website updates, and printed materials.
  • Assist in gathering feedback from events and exhibitors to improve future marketing efforts.
• Design & Branding:
  • Uphold the Landmark Arts Centre's brand guidelines and ensure consistency across all marketing channels.
  • Coordinate the production of seasonal programmes, brochures, and other printed materials.
  • Design additional promotional items such as banners, posters, and other materials.