The Membership Manager (MM) ensures that all day to day activities associated with running a membership program for a botanic garden, both front and back of house, are of the highest standard. They will be responsible for developing excellent relationships between the Garden and the various membership levels. They will ensure that the data kept on these groups is stored in accordance with General Data Protection or other applicable legislation and to the highest possible standard.
The MM works closely with the Commercial Director, Visitor Experience Manager and Marketing Manager to maximise revenue from sales of membership categories, (2019 totalling £297k).
They collaborate with Head of Learning & Public Programs to ensure that the public program offers a wide variety of events that serve the interests of the Friends and Patrons and to ensure that these events are promoted effectively to these groups. They will also work with this team to coordinate the delivery of member-only events.
The MM will work closely with the Marketing Manager to develop an effective communications strategy for Friends and Patrons that both keeps them informed and maximises secondary spend.
Through their own efforts and by supporting the Visitor Services Manager and their team they will maximise the take-up of Direct Debit as a payment method and secure Gift Aid declarations where possible.
With a responsibility for ticketing and admissions, the VEM is tasked with maximising revenue from admissions and to set and monitor rigorous income generation targets for the team including membership conversion, gift aid conversion, ticket sales, group bookings (totalling £285,000 in 2018). The VEM also manages our relationship with our online ticketing partner SEE Tickets.
Please see https://www.chelseaphysicgarden.co.uk/about/vacancies/ for more informaiton and details on how to apply.