Patron Growth Manager, Sound and Music

Description

Job Summary

Music Patron is an ambitious new online platform that aims to secure the future of music. It ensures composers can continue to create by inviting music lovers (patrons) to connect with and truly support them.

Job Description

http://www.musicpatron.com/ - Music Patron is an ambitious new online platform that aims to secure the future of music. It ensures composers can continue to create by inviting music lovers (patrons) to connect with and truly support them.

Ultimately, patron growth is fundamental to Music Patron's success. This is an exciting and evolving opportunity for a curious, creative, entrepreneurial and data-driven person/people to set the direction and lead Music Patron's digital growth and retention strategy. Success in the role will be based on hitting clear KPIs and ROI, including targets of web traffic, subscribers and conversion to patrons

We are open to how this role is delivered (e.g. as an employee, as a freelancer, by multiple people, an agency etc.) and we welcome expressions of interest / applications on this basis

We're looking for someone/people who are excited to join us on this start-up journey as we scale-up Music Patron from proof of concept to a place where thousands of patrons financially support hundreds of composers. We want you to help deliver on our goal of 5000 patrons by December 2025. You will be given autonomy in how you deliver this goal, but also all the support and training you need.

We are interested in applications / expressions of interest which can show a track record of growth using a user-centred (UX) approach, that may include experience in: SEO, SEM, PPC, CRM, LTV optimisation, acquisition marketing, user journeys, mobile web design, website optimisation.

You might have a background in a non-arts field (e.g. a membership organisation, gaming, tech, SMB or a distributer start-up or marketing agency) and are keen to bring your growth-hacking, innovative approach and creativity into a musical context.

If you are interested, please email Sonia Stevenson, Head of Music Patron, to arrange an informal, 10 minute chat mailto:sonia.stevenson@soundandmusic.org - sonia.stevenson@soundandmusic.org

Job Requirements

  • Digital fluency & adaptability

Due to its agile nature, Music Patron is a constantly evolving startup. While our long-term "north star" priorities are fixed, our short term goals and projects change on a regular basis. We are looking to create highly scalable and cost-effective marketing, conversion and engagement process, and we have an openness to exploring / experimenting with AI-enhanced approaches to research, optimisation, engagement, content generation. Knowledge of and fluency with the digital tools will be an invaluable tool as we navigate taking Music Patron to the next stage. Ideally you have some knowledge of or would be willing to learn:

  • ConvertKit or similar mailing tools
  • Google Analytics
  • Hotjar or similar heatmapping tools
  • Excel / Google Sheets
  • Wordpress
  • Elementor
  • Basic CSS
  • Adobe Suite, in particular Photoshop, Premiere Pro, Illustrator
  • Zapier
  • Dovetail
  • Zoom Webinars
  • Film-making/editing

Job Responsibilities

  • Building an audience

Music Patron cannot exist without an audience, so we need to build one.

We have already begun growing our newsletter subscribers and social followers, but there is more to be done in terms of increasing numbers, increasing engagement and establishing a funnel towards patron sign-up. Initially we expect this audience to be primarily made up of those already interested in new music, but in order for Music Patron to be ultimately successful, we anticipate that we will need to reach beyond this inner circle.

Work in this area may include: developing, planning and implementing communications and social media strategies, managing paid search campaigns, creating digital assets/collateral, identifying and working with partners on co-promotions, growing and managing a new CRM system, collecting and reviewing audience data.

  • Understanding the audience

What will take this new audience from where they are to making a donation?

Useful Links

How to Apply

If you are interested in applying for this role/opportunity please apply via the company website and complete the application form on Airtable
https://musicpatron.com/patron-growth-manager-applications-open/

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