👉Get free email job alerts!

Senior Press Officer, Somerset House

  •  London
  •  Â£30k-40k
  •  Full time
  •  Closes November 25, 2024
  •  NA
  • #Other

Description

Job Summary

This Senior Press Officer will play a pivotal role in our small and dynamic PR Team, responsible for devising and implementing proactive PR campaigns across Somerset House Trust exhibitions, events and other activity.

Job Description

The Senior Press Officer will take a strategic audience-led approach to ensure maximum quality coverage in a range of target media, including print, online, broadcast and social media platforms, and instil awareness of both the particular campaign and Somerset House's https://www.somersethouse.org.uk/about-somerset-house - brand mission and vision. The role involves working closely with internal departments and external partners. The Senior Press Officer will be joining at a critical time for Somerset House as it celebrates 25 years in 2025 and marks its coming of age as the home of cultural innovators, a milestone accompanied by a new visual identity and new website.

The Somerset House PR department is a part of the wider Marketing and Communications team, which leads audience-led campaigns for a diverse range of cultural programming which engages audiences in key contemporary issues, challenges conventions and offer alternative perspectives. The team also helps promote Somerset House as the home of cultural innovators, including Somerset House Studios, our other creative workspaces, and revenue streams such as venue hire, food and beverage. Guided by a data-led approach and in close coordination with our other in-house teams and valued partners, we craft and execute multi-channel strategies aimed at elevating brand awareness, enhancing ticket sales and visits, encouraging creative professionals and organisations to join our resident community and fostering engagement both online and offline. Comprising a team of passionate and dedicated professionals, we uphold strong values and possess a clear vision for the future of Somerset House and our ongoing ambition to intensify creativity, multiply opportunity & drive artistic and social innovation.

Job Requirements

  • Proven experience of working in a busy press office/agency or within the media
  • Strong evidence of single-handedly devising and implementing successful PR campaigns and juggling several campaigns at once, which target the relevant audiences and explore opportunities to reach new audiences
  • Tested track record of managing PR consultants or agencies
  • Demonstrable collaboration with a range of partners, ensuring the appropriate balance is found between mutual PR goals
  • Excellent knowledge of the general media and social media landscape and an avid interest in consuming news and trends
  • Excellent knowledge and interest in the arts/cultural/entertainment sector
  • Experience of managing budgets Knowledge and understanding of social media and marketing
  • Excellent communication skills (verbal and written)
  • Excellent organisational skills, with scrupulous attention to detail Strong ability to prioritise and be flexible with workloads

Job Responsibilities

Campaign Delivery

  • Develop and execute audience-led strategic PR campaigns that connect and resonate with target audience segments, leveraging data insights to tailor messaging and maximise engagement across media channels.

Strategy

  • Creative thinking on all campaigns, but especially refreshing the stories on annual campaigns

Management & Leadership

  • Suggesting new and creative ways for the PR department to work most effectively and efficiently

Networking & Partnership Development

  • Build and manage strategic influencer campaigns, identifying and partnering with key influencers (that resonate with target audiences), to amplify campaign and brand messaging, drive engagement and expand audience reach across social platforms.

Administrative Management

  • Managing own and team's administrative tasks as and when required

For a full list of responsibilities and requirements, please see the job pack.

Useful Links

More arts jobs!