Description
The Craft Potters Association (CPA) is searching for a Commercial Manager to grow our income and partnerships across our gallery, magazine, fairs, and membership network. This is a part-time (21-28 hours per week) role on a 12-month contract (renewable).
The Commercial Manager will lead the CPA's commercial development across all areas of activity - magazine, gallery, fairs and membership - to strengthen long-term financial sustainability and reduce reliance on any single income source.
Working with the Director and senior team, this role will develop, implement and manage income-generating opportunities that align with the CPA's values and promote excellence in studio ceramics.
This is a cross-organisational, strategic role selling advertising, both print and digital, building partnerships, attracting sponsorship and commercialising assets.
- Significant experience in advertising, partnerships, sponsorship or business development, ideally within the arts, culture or creative industries.
- Proven ability to translate ideas into deliverable, income-generating initiatives.Confident negotiator and relationship-builder, able to engage senior decision-makers with credibility.
- Strong commercial awareness and understanding of financial reporting and targets.
- Collaborative, adaptable and motivated by working across creative teams.
- An appreciation for craft, design and the values of the studio pottery community.
- Lead and deliver a coherent commercial plan for the CPA, identifying and growing income streams across advertising, sponsorship, partnerships and digital platforms.
- Develop and manage sponsorship and partnership opportunities for the CPA's major events, exhibitions and digital channels - building relationships that add both financial and reputational value.
- Drive advertising and media sales across print (Ceramic Review and fair catalogues) and digital platforms, ensuring an excellent client experience and consistent messaging.
- Identify and commercialise CPA assets - including content, digital reach, and audience data - to create new, brand-aligned opportunities (e.g. collaborations, retail or content partnerships).
- Support income forecasting and reporting, working with the Finance Manager to set realistic targets and track progress against them.
- Represent the CPA externally, building relationships with potential sponsors, advertisers, and partners.
To apply, please send a CV and short covering letter outlining your relevant experience to [email protected], with “Commercial Manager application” in the subject line.