With the support of the National Lottery Heritage Fund, the Portico is developing plans to help deliver its Reunited vision to be one of the UK's most accessible, sustainable, and dynamic historic libraries. One of the key plans is the creation of an engaging, informative and inclusive communications and marketing strategy that will generate support for the Reunited project during the Delivery Phase of the project. We need a communications and marketing specialist to work with us during the Development Phase to create this strategy so that we can tell our ambitious story, raise public and funder interest, and better understand our audiences. We are looking for an enthusiastic self-motivated consultant who has the experience of producing and delivering successful marketing and communication strategies, ideally in the heritage sector and shares our vision and values. Things we are looking for: Experience in developing marketing and communication and marketing strategies and campaigns Excellent communication skills both written and verbal A keen interest in the heritage and culture industry Good knowledge and experience working with social media, paid and organic Understanding of how to build heritage brands Good connections to local and national press Excellent copywriting and editing skills for varied media The core deliverables are: Taking the target groups identified in the Business and Activity plans and establishing market size and potential Understanding key motivations to use the Reunited Portico Understanding best channels to reach those groups Identify key milestones to develop messaging Develop overarching messaging/guidelines in communicating the project, articulating the vision from a user perspective Develop messaging framework which pulls out the specific messages needed to engage specific audiences Develop a creative brief for the visual identity of the Reunited campaign to be delivered Create a marketing strategy including social media, mailing lists, website management, etc Engaging and supporting Portico staff and Reunited team in how they can deliver this work through both established and new channels Establish a consistent, compelling and equitable tone guidelines that reflects tone of voice guidelines Provide guidance on future resourcing of marketing activity Please send you final tender submission to Thom ([email protected]) and Matt Johnson ([email protected]). Please make ensure you include the following:Job Summary
Job Description
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