Design/Branding Team, Mind the Gap

Mind the Gap is looking for a creative and forward-thinking design team to craft a fresh, accessible brand identity that embodies our commitment to learning disability and autism led creative work. This rebrand will establish a cohesive visual and digital presence, encompassing a new website, brand guidelines, and marketing templates.

With over 35 years of experience collaborating with learning-disabled and autistic artists, we are committed to developing a brand that connects with our diverse audiences and communicates our mission and values with clarity and impact. The new brand will support three key areas of our work:

Academy: Focused on education and skill development for people with learning disabilities and autism.
Touring Company: Showcasing the talents of our Artists through performances and collaborations.
Creative Engagement: Facilitating workshops and projects that promote creativity and community involvement in Bradford.

Objectives:

• Develop a cohesive brand identity that reflects the values and individuality of each of our three areas of work while maintaining a unified overall brand.
• Create a user-friendly and accessible website that effectively communicates our mission, showcases our work, and engages our audience.
• Explore the idea of a new versatile logo that embodies our mission and resonates with our target audience.
• Produce comprehensive brand guidelines to ensure consistent application of the brand across all platforms.
• Develop digital marketing templates for social media and email that align with the new brand identity.