Description
The Digital Content Manager will support the growth of our digital communities and strength of our brand, while increasing our revenue potential via new platforms.
This is a dynamic role within the Hay Festival communications team focused on shaping and delivering creative digital content that enhance Hay Festival Foundation's impact, reputation and recognition.
Key Responsibilities
Strategic
- Contribute to the global communications strategy, supporting on digital content development across Festival events and projects.
- Demonstrate strategic impact on digital activities through evaluation, data collection and collation, impact models and testimonials.
Production
- Manage year-round content delivery for English social media channels, supporting campaigns and projects in line with the charity's objectives.
- Support live streaming strategies and digital event production, working with freelancers to deliver slick digital access to Festival events and projects.
- Manage live coverage plans for Festival events and projects, working with freelance content teams to ensure compelling storytelling that supports the charity's objectives.
- Create compelling content to support digital marketing campaigns - copy, images and video - to support the continued brand growth.
- Ensure all digital capture equipment is up to date for required tasks.
Website management
- Manage all non-product website content (English pages) including copy, imagery and CMS uploads, ensuring effective storytelling and commercial conversion.
- Develop SEO strategies in line with wider marketing campaigns, working with suppliers to monitor and improve website performance.
- Maintain quality control across website content globally to ensure correct brand implementation across design, copy and tone.
- Work with website providers to ensure digital content supports broader marketing objectives and brand growth.
Archive
- Manage Hay Festival's global archive of content, ensuring digital assets are organised safely and securely, including Vimeo and Mainstream platforms.
- Support the Festival's year-round digital strategy, using images and video to share compelling ideas.
The Digital Content Manager will be a self-motivated target driven individual who has an understanding of digital production, audience behaviours and the latest trends.
Essential
- Minimum of 3 years' experience in digital content production, digital marketing, or related communications roles.
- Proven track record of managing diverse social media platforms and digital content tools.
- Excellent copywriting and storytelling skills.
- Strong organisational and project management skills with the ability to juggle multiple priorities.
- Familiarity with design or video editing software (e.g. Canva, Adobe Creative Suite, Premiere Pro, Final Cut Pro).
- Familiarity with SEO tools, analytics platforms and a deep understanding of digital audiences, analytics, and evolving engagement behaviours.
- Comprehensive knowledge of digital marketing best practices and emerging trends.
- Creative, proactive thinker with the confidence to identify and act on new opportunities.
Stakeholder management
- Manage matrix of content creators, deepening relationships with key storytellers across diverse digital spaces.
- Support artists, partners and funders in amplifying Festival content tied to our live events and projects with regular briefings.
- Devise and deliver regular internal reports and update on digital performance in key internal meetings.
To apply please send a letter explaining how your experience fits the role and a copy of your CV to Sian at [email protected] by