The Digital Marketing Co-ordinator undertakes a broad range of digital marketing activities to attract and retain customers for all Phoenix products and services, enhance our brand, broaden our reach, and optimise the effectiveness and efficiency of our marketing. Working closely with the Marketing Manager and the wider Creative Team, the Digital Marketing Co-ordinator (maternity cover) will provide day-to-day management of Phoenix's digital marketing channels as well as regular campaigns to existing customers; and use tools including SEO, paid search, Google ads and Meta advertising to attract new ones. A natural communicator on digital media, you will play a key role in daily management of Phoenix email and social media channels, website and partner content; coherently linking with existing print-based communications when needed. With one eye on the Phoenix programme and the other on the wider world, you will research and develop content which makes our programme attractive and accessible to a broad audience. Working with the Marketing Manager, you will play a key role helping Phoenix develop its digital marketing plan, capabilities and put new approaches into practice. This is a maternity cover role, with a fixed term contract until 31.7.27 The role requires: Key responsibilities include: To apply for this post please submit the following via email to [email protected] (1) a completed application form Forms can be downloaded via the website.Job Summary
Job Description
Job Requirements
- Demonstrable experience and achievement using digital marketing and social media to promote an organisation and/or its products and services.
- Experience administering a mix of concurrent digital marketing channels.
- Wider experience of digital marketing tools and techniques including SEO, Google ads, PPC, META advertising, email marketing, Google Analytics, and website content management.
- Ability to write clear, accurate and compelling copy in English.
- A creative and flexible approach, and the ability to work effectively with a wide range of partners.Job Responsibilities
- Managing Phoenix's social media channels, including Facebook and Instagram, Threads and LinkedIn (for B2B market), including frequently posting new content and monitoring and responding to engagement.
- Monitoring review sites regularly, such as Google Reviews, and responding when necessary.
- Improving website performance by SEO and keyword optimisation.
- Day-to-day maintenance and development of Phoenix's website.
- Developing content and promotional campaigns that increase sales, cultural participation and attract new people to Phoenix, and monitoring, evaluating and reporting their performance.
- Monitoring review sites regularly, such as Google Reviews, and responding when necessary.
- Building relationships with external influencers, such as content creators, to produce engaging UGC content.
- Producing and managing digital signage across the venue.
- Managing Meta and Pay-per-Click advertising and associated budget.Useful Links
How to Apply
(2) a covering letter outlining your suitability for the role
(3) a completed Equal Opportunities monitoring form