Description
About the Role
As the Digital Marketing Manager (Email, CRM, and E-commerce) at BIMM University, you'll lead innovative strategies to enhance student recruitment, retention, and engagement. This role is pivotal in ensuring our marketing efforts are data-driven, personalised, and aligned with institutional priorities. You'll also support the promotion of short courses and other revenue-generating programs, playing a key role in our broader marketing strategy.
What You'll Do
- Develop and implement an integrated digital marketing strategy focusing on email marketing, CRM-driven campaigns, and e-commerce optimisation.
- Lead the creation and execution of email marketing campaigns using automation, segmentation, and personalisation to maximise engagement.
- Collaborate with the Admissions team to leverage CRM data for targeted campaigns, ensuring a seamless customer journey.
- Enhance e-commerce content and functionality to drive transaction values, bookings, and engagement, while monitoring and reporting performance metrics.
- Oversee the email marketing calendar to ensure alignment with university-wide events and campaigns.
- Provide strategic leadership and expert guidance in email communications across departments, fostering strong stakeholder collaboration.
- Analyse performance data to evaluate the ROI of campaigns and continuously optimise strategies.
- Manage and develop the Email Marketing Coordinators, ensuring a high-performing team.
- Ensure compliance with GDPR and industry standards in all email marketing activities.
- A degree in a relevant subject or significant professional experience in marketing or communications.
- Proven expertise in developing and leading digital marketing strategies with a focus on email, CRM data utilisation, and e-commerce.
- Exceptional copywriting and editing skills with the ability to tailor content to diverse audiences while maintaining brand consistency.
- Strong leadership experience with a track record of managing and developing teams.
- Proficiency in Dotdigital or similar email marketing platforms, including advanced features such as automation and segmentation.
- Experience with A/B testing, campaign optimisation, and data analysis to improve performance.
- Design proficiency with tools like InDesign and Adobe Creative Suite to guide the visual elements of email campaigns.
- Outstanding interpersonal skills to build effective relationships with internal and external stakeholders, including senior staff and external agencies.
Please apply via our website.