Description
Main Purpose of the Job
The Director of Audiences and Impact will further The Grange Festival's impact through efforts to cultivate and grow the audience for our Festival, as well as lead various strands of year-round work helping people discover and experience the power of the performing arts. This role leads our strategic approach to audience development and public engagement, and directs the work of year-round team members and project-based producers to ensure our work resonates with and enriches diverse audiences throughout the year.
- Develop strategies to grow audience engagement and deliver impact across festival and year-round programming
- Lead marketing and press functions to grow attendance and build the Festival's reputation and reach
- Work with the Director of Development to demonstrate impact to trusts, foundations, and supporters
- Working in partnership with the Director of Learning, ensure integration of the impact strategy for schools and young people into the wider impact strategy of the Festival
- Be a confident evangelist for The Grange Festival, and a familiar face representing the work we do to a range of stakeholders in our wider community
- Lead by example in proactively connecting with our audience, schools and members of the public, listening to their needs/feedback, and improving our work based on insights
- Oversee strategy and budget accountability for all areas relating to audiences and impact.