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Festival Communications lead, Primadonna Festival

  •  East
  •  £25k-30k (pro rata)
  •  Part time
  •  Closes January 12, 2025
  •  Nic Whittam
  •  hello@primadonnafestival.com
  • #Festival

Description

Job Summary

This role requires an experienced, engaging Arts or charitable communications professional, ideally with regional knowledge and relevant networks, who is ambitious to bring a first-class literary event to as many people as possible. You need to be free to attend the festival itself (18-20 July).

Job Description

The freelance Festival Communications Lead reports directly to the Festival Director but will be supported by, and offer support to, the whole Festival team as required - working especially with the Marketing Lead.

Everyone on the Primadonna Festival team is expected to roll their sleeves up and 'get stuck in' doing whatever is necessary as the festival date approaches, to support each other and make it a success. As a small team, we all rely on each other to deliver, so managing your own time and expectations and working to your own schedule is crucial.

£150 per day freelance part-time contract, for 20 days. Working hours are remote and flexible, agreed with the Director to enable attendance at necessary joint meetings. Working days to be spread out (in a work pattern agreed with the Director to align with key dates) between 10 February and 15 September 2025.

Key festival dates 2025:

28/2/25: Marketing and Communications plan signed off

5/3/25: Headliner announcement

16/3/25: Primadonna Prize and Writers Camp closes for submissions

5/5/25: Lineup announcement

16/5/25: Firsts Competition closes

18/7/25-20/7/25: Festival

Primadonna is a female-led literary festival for the curious and the open-minded. We are writers and readers, rebels and the restless, feminists, thinkers and dreamers. We are a nurturing, encouraging and empowered community for people of all genders and backgrounds; people with both seen and unseen disabilities; and people who have been disadvantaged in the arts. Our packed programme promotes inclusivity and our stellar line-up proudly demonstrates diversity. From household celebrities to under-the-radar brilliance - from international voices to the best regional talent - across one weekend, Primadonna Festival showcases some of the best in the UK and beyond.

Job Requirements

Essential

  • Experience in publicity, communications or related fields.
  • Passion for connecting accessibly with book lovers from diverse communities in Suffolk and beyond.
  • A con dent, articulate writer, with a fresh 'voice' to strengthen our brand Use of social media platforms, analytics tools and digital marketing methods.
  • Managed multiple priorities with tight deadlines and maintained high standards of delivery.
  • Strong interpersonal skills, managing diverse relationships and multiple stakeholders.
  • Can-do attitude with ability to work flexibly, independently and cooperatively.

Desirable

  • Campaign management experience
  • Experience in Festival or recurring event promotion and/or working within a related field eg live arts, publishing or charities
  • Managing budgets.
  • Delivering funder requirements.
  • Experience with e-newsletter platforms eg Mailchimp
  • Knowledge of Stowmarket/mid-Suffolk/Suffolk's communities and the region's arts / literary groups, organisations and cultural offer.

Job Responsibilities

Reach and Driving Audiences

  • Create and deliver an agreed KPI-led Communications Plan.
  • Disseminate regular, compelling content across social media platforms (at time of writing these are TikTok, Instagram, LinkedIn, YouTube and Facebook), e-newsletter platform.
  • Ensure the website is up-to-date, working with the Marketing Lead, Designer and external web developers

Collaborations and Relationships

  • Keep Director updated on progress.
  • Work closely with Marketing and PR leads, Designer, Produce/Programmer, and Outreach Officer.
  • Actively seek new contacts with community groups in Stowmarket and Suffolk.
  • Engage with people across our platforms and manage incoming queries.
  • Use programmed artists to boost communications activity.

Impact and Growth

  • Work over the festival itself, overseeing social media and liaising with the photographer and videographer.
  • Monitor the impact of comms using analytics and share insights with the Director and Board.
  • Support festival development.

Useful Links

How to Apply

To apply, please send your CV to [email protected] along with a letter (max 2 pages) telling us:
1. Why are you interested in the role and working for Primadonna?
2. How do your skills and experience make you the best person for the job? (please see ‘About You’) above)

If you need us to make any adjustments to allow you to fully participate in this application and selection process please get in touch. For example, if submitting a written application letter and CV is not the best way for you to tell us about your skills and experience, we can accept your application as a video or audio file.

● Closing date: midnight on Sunday 12th January 2025
● Interviews (online via Google Meet): Thursday 23 January 2025
● Start date: w/c 10 February 2025

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