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Freelance Audience Development and Communications Manager (Maternity Cover), Ditchling Museum of Art + Craft

  •  South East
  •  Â£25k-30k
  •  Part time
  •  Closes November 23, 2025
  •  Charlotte Graham
  •  charlotte@ditchlingmuseumartcraft.org.uk
  • #Museums

Description

Job Summary

We are looking for a Freelance Audience Development and Communications Manager to lead campaigns that grow audiences, strengthen the museum’s profile and support income generation. The role combines creative storytelling with strategic planning across exhibitions, events, retail and fundraising.

Job Description

Strategy and Planning

  • Use the Communications and Audience Development Strategies to guide all campaigns, ensuring they broaden access, deepen participation and extend reach.

  • Monitor, evaluate and report on progress against strategic objectives, providing regular updates to the Director and board of trustees.

  • Support income generation through targeted marketing for retail, cafe, venue hire and fundraising campaigns.

  • Manage communications budgets and support the Director in planning future resource needs.

Exhibition Marketing

  • Lead the planning and delivery of marketing campaigns for the museum's exhibition and events programme, ensuring strong audience engagement and attendance.

  • Develop compelling content and campaigns across digital, print and press for each exhibition.

  • Work closely with curatorial and learning team members to shape audience-focused narratives and key messages.

Brand Management

  • Safeguard the museum's brand identity, ensuring consistent tone, style and presentation across all channels using new visual identity and tone of voice guidelines.

  • Oversee all external communications including print, digital, social media and on-site signage.

Media and Press

  • Work closely with external PR team, acting as the museum's primary press contact, building strong relationships with journalists, media outlets and influencers.

Digital and Content

  • Lead on the development and day-to-day management of the museum's website, email marketing, social channels and digital campaigns.

Marketing and Audience Engagement

  • Plan and deliver campaigns to promote exhibitions and learning events.

  • Produce and oversee high-quality copy, design and production for all marketing and promotional materials, in print and online.

For a full Job Description and Personal Specification please go to: https://www.ditchlingmuseumartcraft.org.uk/support-us/jobs/ - Ditchling Museum of Art + Craft Jobs

Job Requirements

Essential

  • Significant experience working in a communications and/or marketing role within the cultural or heritage sector.

  • Proven ability to plan, deliver and evaluate successful multi-channel campaigns that drive audience engagement.

  • Strong knowledge of press and media, with experience managing relationships with journalists and PR agencies.

  • Demonstrable understanding of audience development and how it informs programming, communications and marketing.

  • Experience shaping and delivering strategic communications to broaden access, deepen participation and extend reach.

  • Excellent copywriting and editing skills, with the ability to adapt tone and style for different platforms and audiences.

  • Experience of working with designers to produce high-quality print material.

  • Strong digital skills, including managing websites, social media and email marketing platforms.

  • Experience in creating and curating digital content.

Job Responsibilities


Useful Links

How to Apply

Submit a CV and cover letter detailing your suitability for the role (no longer than 2 sides of A4). Be sure to respond to each point in the Person Specification. Submit to [email protected].

Fee: c £1,800 - £2,000 per month 
Contract: December 2025 – June 2026 with likelihood of renewal for a further 6 months.  

Hours: Part time/flexible. We expect this role to average 4 days/week, 28 hours.  

This is a rolling recruitment – we will start considering applications w/c 3rd November. Interviews will start from w/c 10th November until the role is filled.

Please outline your day rate and proposed work schedule in your application.

Based: Hybrid. We can accommodate remote working but would ask you to have at least 1 contact day at the museum per week.

This is a freelance position. The successful candidate will be responsible for their own tax and National Insurance contributions.

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