Freelance Social Media & Digital ADs Specialist, The Outdoor Teacher Ltd

Who We're Looking For:

You're an experienced social media manager and paid ads specialist with a strong grasp of Facebook/Meta Ads, audience engagement, and digital marketing strategies. You're creative yet analytical, detail-oriented, and comfortable working independently.

Key Responsibilities:

Social Media Management

• Plan, create, and schedule a minimum of 12+ engaging posts per month across LinkedIn, Facebook, Instagram, X (Twitter), and TikTok.
• Design branded graphics in Canva and schedule content using Later.
• Engage with the online community: reply to comments, manage group memberships, and invite engaged users to follow.
• Ensure all video content includes subtitles.
• Maintain and update a content planner, ensuring alignment with marketing goals.
• Monitor audience growth and engagement trends, providing monthly insights.

Facebook Ads & Paid Media

• Manage and optimise Meta/Facebook Ads for lead generation, webinars, and product promotions.
• Monitor ad performance, adjust strategies, and ensure the right audiences are reached.
• Use audience segmentation tools (custom audiences, lookalikes, etc.) for better targeting.

Campaign & Launch Support

• Assist in social media campaigns and product launches (approx. 4 per year).
• Set up ads for launches and create additional marketing content as needed.
• Analyse campaign performance and provide recommendations for improvement.

General Admin & Coordination

• Keep marketing materials and digital assets organised in Google Drive.
• Track tasks and updates using Trello or similar project management tools.
• Provide weekly progress updates and participate in monthly marketing meetings.

Hours & Compensation:

£25 per hour | Minimum 5 hours per week
Flexible working hours, with some availability required during launches (agreed in advance).
Additional hours may be requested with at least 14 days' notice before a launch.