Head of Marketing & Communications, Glasgow Theatres

Head of Marketing and Communications

The King's Theatre and Theatre Royal Glasgow are looking for an experienced, strategic, and inspirational Head of Marketing and Communications to lead the marketing, campaigns, PR and communications functions for the theatres to drive ticket sales and revenue for the venue.

You will lead the strategic direction and decision making for the Marketing & Communications team; managing and inspiring them to exceed targets and expectations and continually improve the audience and producer experience.

Reporting to the Theatre Director, you will instill a culture of effectiveness to constantly improve marketing intelligence driving audience growth and improved customer experience.

Key responsibilities

Marketing & Communications campaigns

Responsible for the strategic delivery of the venues marketing campaigns, leveraging local expertise and audience insights to achieve ever more successful results.
To provide leadership and direction to our marketing and communications team, overseeing the successful delivery of all campaigns to increase awareness, ticket sales and ATGE revenue.
Responsible for driving creative marketing campaigns and communication ideas alongside sound partnerships, content, and PR events that are highly effective and are widely noticed.
To develop our media and communications strategy (on/offline), thereby raising the profile of the venue and its activities within Greater Glasgow and beyond.
To cultivate strong relationships with all Producers, Marketing Agencies, Media and other key stakeholders.
Oversee the strategy, content, and management of all social channels sharing the delivery amongst the team to ensure healthy growth and engagement metrics.