The successful candidate will lead a busy marketing team, develop and implement marketing strategies that advance our charity's mission, increase awareness of approach and our impact, and build engagement with current and potential partners, other organisations and young people. This role requires both strategic vision and practical implementation skills. You'll need to design comprehensive marketing strategies while also being hands-on enough to ensure these are delivered effectively. Working closely with the whole organisation, you'll shape how we communicate with our diverse stakeholder groups, from funders and partners to young people and community members, while ensuring each interaction reflects our core values. Your expertise in marketing and stakeholder engagement will be instrumental in growing our reach and deepening our impact, particularly in our local communities. This role would be ideal for an existing Head of Marketing looking for a new challenge or a senior marketing professional with management experience looking to progress. It offers the opportunity to make a lasting impact on The Music Works and the young people we work with. Person Specification - Essential Requirements Proven experience at a senior and/or strategic level in marketing and communications Demonstrable experience of leading communications strategies across multiple channels Strong understanding of diversity, equity, and inclusion principles, with experience in developing strategies to address under-representation and promote equity and inclusion 5+ years' marketing experience and 2+ years' line management experience Track record of successful marketing and engagement for multi-channel stakeholders Exceptional written and interpersonal communication skills, with the ability to tailor messaging for different audiences Strong analytical abilities and a creative approach to problem-solving Experience of managing internal and external stakeholders Team Leadership and Operational Management Build and lead a high-performing team that is clear on its strategy and fully committed to its delivery Line-manage and/or mentor the marketing team, flexing the approach to meet the needs of our employed staff and freelancers Prioritise, plan, lead and manage our regular marketing and engagement activities alongside targeted campaigns and other priorities, ensuring the team consistently delivers with impact Stay current with industry trends and best practices, finding new opportunities for innovation and growth and supporting the wider team to develop and learn as marketing professionals Manage marketing budgets and resources effectively, prioritising to ensure maximum impact. Stakeholder Engagement Create targeted communication approaches for different stakeholders, ensuring messages resonate with specific groups while maintaining our consistent voice. Build and maintain valuable relationships with all stakeholders. Strategic Development and Implementation Design, develop and implement marketing, communications, and stakeholder engagement strategies that align with our existing and evolving strategic priorities Develop and implement approaches that effectively reach diverse and harder to reach audiences and communities Manage and further develop a broad range of marketing channels, including digital platforms; traditional media; community outreach activities; events and multimedia content Determine effective key performance indicators and report these to senior leadership and trustees Brand Development Ensure we maintain an authentically youth-led brand, enabling young people to shape our plans and deliverables so they are integrated in our approach Communicate what we offer and the impact it has in a clear and inspiring way, both locally and nationally Evaluate the success of our campaigns and engagement strategies using robust measures; then adapting our approach improvement. If you wish to apply, please submit your current CV and a cover letter to [email protected]. Please ensure that your cover letter shows how you meet the person specification and demonstrates how your skills and experience meet the role requirements. We will only accept applications with a CV and cover letters that come directly from applicants. Interviews will be help on Monday 21st April and Tuesday 22nd April 2025. We also ask that you complete an equality form (this is anonymous and is only to help us make sure we are reaching a broad range of people).Job Summary
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