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Head of Marketing - London, Royal Shakespeare Company

  •  London
  •  Â£50k+
  •  Full time
  •  Closes February 15, 2026
  •  Rachel Lloyd
  •  Rachel.lloyd@rsc.org.uk
  • #Theatre

Description

Job Summary

Brand and Audiences at the RSC is entering a new era and to move forward we need an experienced Head of Marketing to focus on marketing our London transfers and tours. In this role you will be working at the highest level with partners and producers and leading a small marketing team.

Job Description

Are you a marketer with sound commercial acumen and experience of income generation, new product development and financial management? Do you have senior experience of London theatre and knowledge of the West End market? Can you work with brand identities and deliver creative campaigns across full media? Are you a proven relationship builder who can work cross departmentally with teams, with senior stakeholders and external creative agencies?

Brand and Audiences at the RSC is entering a new era and to move forward we need an experienced Head of Marketing to focus on marketing our London transfers and tours. In this role you will be working at the highest level with partners and producers and leading a small marketing team.

You will be collaborating on the organisation-wide audience strategy and ensure that marketing plans are integrated. You will identify and capitalise on opportunities to grow reach and diversification, expand awareness of the brand and maximise sales and revenue.

This a full-time, permanent position based in New Oxford Street, London. This role offers hybrid working, with 60% of the working week based in the office. You will be working 35 hours per week, Monday to Friday, although due to the nature of our work, there may be occasional weekend and evening work.

We are committed to building a diverse workforce and welcome applications from all individuals.

The Royal Shakespeare Company (no. 212481) is a registered charity.

Job Requirements

To be suitable for this role, it is essential that you have the following skills, knowledge and experience:

  • Senior marketing experience in London theatre and professional knowledge of the West End market.
  • Commercial acumen and experience of income generation, new product development, financial management and control of significant budgets.
  • Outstanding copywriting, presentational and communication skills.
  • Highly developed diplomacy and negotiation skills, ability to build trust, influence stakeholders and manage complex relationships.
  • The ability to lead, develop and coach a team.

Job Responsibilities

Reporting to the Director of Brand and Audiences key areas of responsibility include (please see the full Role Profile for the comprehensive list):

  • Leading the overall marketing strategy for the RSC's London-based productions
  • Developing the long-term global marketing strategy and brand management for international productions
  • Managing significant marketing budgets
  • Providing strategic focus and creative energy to deliver a high volume of content and sales campaigns.

How to Apply

All applications should be made online using the RSC website. If you need any assistance when applying, please email [email protected]

The deadline for this role is midnight on 15 February.

The interviews will be two stages, they will be in-person in London towards the end of February, early March.

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