The Head of Marketing: Public Programmes will play a vital role in promoting the work of The Place, working to attract audience members and participants to our Public Programmes at the London venue and on tour, engaging more people in dance locally, nationally, and internationally. Working with the Director of Communications, they will have a lead role in the strategic approach in communicating our public programmes, supporting the Director of Communications to also be able to focus attention on the London Contemporary Dance School (LCDS) and broader institutional communications. This post holder will oversee all Public Programmes marketing activities including cross-channel campaign development and delivery to keep our audience appraised of programmes and convert interest to sales. They will monitor audience makeup and evaluate campaigns to feed into organisational analysis and Arts Council England (ACE) reporting. They will manage two Marketing Officers who work across Public Programmes at The Place, and occasionally manage freelance marketeers on project-based work. They will also work closely with the rest of the communications team to maximise opportunities to profile The Place in line with our brand values, including: working with the Press and PR Manager to support efforts to feature as much of our Public Programmes as possible in reviews, previews and blog posts; and collaborating with the Marketing Manager: Education Programmes to profile connections with the London Contemporary Dance School. Additionally, they will work closely with our Projects Producers and Senior Producer in the Producing & Touring team, and with independent artists and producers, nurturing and developing relationships, with venues and partners across the UK. Contract Terms: Essential Criteria: Desirable Criteria: - Oversee the development and implementation of marketing strategies across Public Programmes including leading on campaign delivery for larger scale projects. You can find full information about this role as well as apply using the link supplied. For an informal chat about to answer any questions specific to this role before applying, please email Holly Conneely, Director of Communications on [email protected] Any additional questions related to our hiring process not covered in the recruitment link supplied, can be sent to our Recruitment Team at [email protected]Job Summary
Job Description
Salary: £41,045 per annum
Contract: Open-ended permanent contract
Full-time position (equivalent to 40 hours per week), inclusive of a one-hour paid lunch break)
Closing Date: Mon 06 Jul 2026, 12:00 noonJob Requirements
- Good understanding of marketing strategies and approaches for promoting live events.
- Good understanding of Audience Development practices and strategies.
- Budget management.
- Excellent IT literacy skills, including Microsoft Office 365, website content management systems, email marketing systems, ticketing systems.
- Strong relationship-building skills.
- Extensive experience of managing marketing campaigns and delivery for theatre and/or dance.
- Experience in setting and working to targets and Key Performance Indicators (KPIs).
- Experience in campaign evaluation and analysis.
- Experience in line managing staff.
- Good communication skills and written English, including differentiated copywriting skills.
- Knowledge of UK regional or International touring.
- Knowledge of marketing for a live events events venue, production company and/or recreational classes.
- Familiarity with design platforms like Canva or Photoshop.Job Responsibilities
- Develop the visual identity and key campaign messages for productions produced by The Place.
- Lead the campaign delivery for larger-scale projects and longer-running productions with support from the Marketing Officers.
- Work with the Marketing Officers, lead Producer and Artist/Company to develop marketing assets that communicate the work and celebrate the brand.
- Oversee the progress of audience development and audience insights plans including the creation of plans for Arts Council England project grant applications, the set up and implementation of relevant surveys through the Indigo, the set up of focus groups, and the collation of data and insight for the annual report.
- Line Manage the two Marketing Officers working across Public Programmes.
- Ensure that website is up to date and optimised.Useful Links
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