Marketing and Audience Development Manager, Manchester Literature Festival

We are looking for a dynamic and creative individual with a strong background in marketing/communications and audience development to help us engage with new audiences, raise the Festival's profile and support income generation activities. Main responsibilities include:

Strategy & Audience Development

• Develop and monitor the Festival's Communication and Audience Development Plan in consultation with the Festival Co-directors and Board of Trustees.
• Develop strategies for increasing engagement with diverse audiences.
• Liaise with CYP Programme Producer to improve insights and collation of delivery impacts from Creative Learning activities to inform future funding applications.
• Review Get Closer Membership scheme offer and develop strategy for 20th anniversary membership drive.
• Review existing data/information capture and boost where needed across audience profiling, media coverage, social media impact and economic/social impacts to support evaluation of Festival activities.
• Develop strategies for boosting engagement with book clubs and create attractive ticket offers.

Marketing, Communications & Box Office

• Manage production of all physical and digital print assets (brochures, leaflets, posters, digital screen adverts and banners) and be the main contact and liaison with designers and printers.
• Be main liaison with external box office provider (Quaytickets) ensuring all events are set up in a correct and timely manner.
• Work closely with core staff and freelancers including PR agency and Digital Engagement Coordinator to deliver a cohesive marketing campaign for our 20th anniversary programme of events and Creative Learning activities.
• Coordinate creation of engaging copy for MLF print assets, website/box office listings and monthly newsletters.
• Generate marketing packs and copywriting/social media toolkits for team, partners, trustees and other stakeholders.
• Proactively seek reciprocal marketing exchanges with other cultural organisations/media.