Description
Reporting to the Head of Marketing, this role is responsible for the delivery of successful multi-channel marketing campaigns that deliver our strategic aims to support membership growth, commercial sales and engagement with target audiences across ISTD, ISTD Academy and ISTD Enterprises.
The Manager will work with stakeholders across the business to create marketing campaigns to: drive attendance at events/courses; conversion of non-member audiences into members; and identify opportunities to increase commercial revenue. Using analytical skills to forecast and identify trends and opportunities, the Manager must be able to articulate and present clear plans and reports.
Working in a fast paced and busy environment the Manager must be able to think creatively and innovatively demonstrating an understanding of both traditional and emerging marketing channels; specifically driving the Society's social media plans to broaden reach and engagement with content.
A brand guardian through and through, the Manager must ensure brand consistency at key touchpoints.
Responsible for:
- Implement tactical multi-channel marketing campaigns to generate new audiences for our programme of events for teachers and students, working closely with the Head of Events and Event Manager.
- Supporting the Head of Marketing and Head of Membership in delivering recruitment and retention communications.
- Managing the Society's social media activity through community management, content creation and providing a monthly content calendar and social copy, scheduling social posts across all networks.
- Managing marketing budgets and tracking spend across social media and reporting on ROI.
- Keeping up to speed with the latest social media updates and trends and applying them where necessary to the Society's channels.
- Training staff and members on social media best practice. Providing guidance and resources to maximise engagement.
- Copywriting and proofing for marketing collateral - emails and DM, event material, campaigns, press releases and blog pieces.
- Manage and coordinate creative teams and marketing staff.
- Tracking and reporting on the effectiveness of marketing campaigns. Compiling regular activity reports for the team and senior management.
- Managing the Marketing inbox and answering general requests on behalf of the team.
- Liaising with relevant suppliers - design, print, mailing house suppliers as required.
- Collating content and producing regularly scheduled email newsletters to members and staff
- Conducting research for competitor analysis and new member outreach.
- Writing press releases.
- Monitoring and collating press coverage.
- Liaise and build good relationships with other departments, members and affinity partners.
- Attend events to represent the organisation to help promote the brand and recruit and retain members.
- To support the team with other tasks as requested.
To take up the role, the individual will need to be engaged and motivated in the work and mission of the Society.
The Marketing and Communications Manager must demonstrate:
- Excellent attention to detail.
- Organised and efficient in time management, ability to prioritise and schedule work to meet deadlines.
- At least three years' experience in a marketing role.
- Excellent written communication skills - previous copywriting experience desirable.
- Excellent understanding of social media and digital marketing practices.
- Proactive and able to work on own initiative.
- Confident IT skills desirable: Adobe Creative suite and Microsoft Suite software, Canva, CRM system.
- Experience using a website CMS.Good understanding and knowledge of GDPR, data protection and marketing and advertising best practices.
- A commitment to fairness and to promoting equality, diversity and inclusion.
For full details - https://www.istd.org/discover/job-vacancies/marketing-and-communications-manager-part-time/
To apply please send a letter of application and CV to [email protected] The letter of application should summarise what you are able to bring to the role and how you meet the person specification. The successful candidates will also be required to provide details for two recent references that can evidence skills and suitability to carry out this role, (whether in an employed or voluntary capacity).
The closing date for applications is 25th November at 9.00am