Marketing Assistant, Edinburgh International Book Festival

Digital communications and content creation

Creating content (copy, image and video), for social media platforms, websites, and blogs, and timelining content and messaging.

Copywriting for marketing collateral including regular e-bulletins.

Contributing ideas to maximise ticket sales and expand audience development opportunities.

Brochure publication and distribution

• Proof-reading and editing copy in the events database.
• Liaising with the Programme team and publishers to collate author and book images, book quotes, and illustrations for use in the brochures, supporting all steps in programme design and production.
• Compiling and updating brochure distribution lists, coordinating the distribution to outlets throughout the Festival period from launch to August, liaising regularly with our distribution company to ensure requests are dealt with and brochures get to their destination.
• Managing and recording returned brochures to the office.

Event organisation

• Assisting with the set-up and running of the programme launch events alongside Brand & Audience and Publicity colleagues.
• Digital communications and content creation
• Supporting the freelance Content Producer and colleagues in creating content based on agreed content plan and schedule.
• Leading daily monitoring and logging of social media channels during August, raising issues and responding to enquiries alongside Brand Manager in a brand consistent manner.
• Assisting in the creation and distribution of e-bulletins and pre-show emails.

  Site logistics
  

• Supporting the Brand Manager with wayfinding and signage requirements and changes throughout August.

• Ensuring that appropriate amounts of printed materials for on-site activities are available.
• Provide Marketing Team cover as required.
• Press and media

• Supporting the Press Manager and other members of the press team throughout the Festival.