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Marketing & Development Manager, Lake District Music

  •  North West
  •  Â£25k-30k
  •  Full time
  •  Closes February 13, 2025
  •  Nick Hardisty (Executive Director)
  •  nick@ldsm.org.uk
  • #Music

Description

Job Summary

After 4 years of growth, building and engaging with new audiences across Cumbria, we are looking to recruit a creative and enthusiastic Marketing & Development Manager to take Lake District Music to the next level as we set our sights on an even-more ambitious new long-term strategy.

Job Description

THE ROLE
This is a key role at the centre of Lake District Music, working directly with the Executive Director to plan and implement a wide range of creative campaigns to drive ticket sales, develop audiences, support young musicians and raise brand awareness. You will take the lead in all our print and digital strategies, harnessing new digital infrastructure to effectively reach our growing audience base. In this new role created to support our growth, you will also support our work to connect with individual donors.

Founded in 1985, Lake District Music has an incredible legacy presenting world-class classical music across Cumbria and has helped launch the careers of some of the most exciting young talents of their generation, including the likes of Nicola Benedetti, Jennifer Pike, Nikolai Znaider, Steven Osborne, the Heath Quartet, Guy Johnston and more.

With a new spring concert series and our 40th anniversary festival in 2025, this is an exciting time to be a part of the organisation and a fantastic opportunity to make a real difference within a small supportive team.

THE CANDIDATE
If you:
- love the great outdoors (the local Lake District scenery is amazing)
- are a self-starter; someone who is multiskilled from social media and campaign management
- have at least 2 years' experience in a similar role and a strong understanding of current marketing trends
- love working with collaborators and are a welcoming and approachable point of contact for donors and volunteers alike
- are passionate about classical music and love anything from jazz to baroque and everything in between
…then this is the job for you and we would love to hear from you!

Job Requirements

ESSENTIAL SKILLS:

  • You will need a minimum of 2 years' experience in a similar role
  • Experience planning, executing and evaluating cross-platform campaigns
  • Strong digital marketing skills
  • Experience using CRM or ticketing platforms to effectively understand, segment and target audiences
  • Demonstrable copywriting skills for a wide range of audiences and platforms
  • Experience of updating Wordpress content
  • Working with designers, partners and suppliers on advertising, print & distribution
  • Organised and reliable with excellent attention to detail
  • Excellent IT skills and experience using MS 365, MailChimp, Photoshop
  • Approachable, welcoming, and able to energise a team of volunteers
  • You will have a passion for music and/or experience of working in the arts

DESIRABLE SKILLS:

  • A love of social media and an interest in staying up to date with digital trends
  • Experience using Google Analytics
  • Experience using Google AdGrants
  • Graphic design & video editing

Job Responsibilities

MARKETING

  • You will devise, implement and evaluate effective, data-driven marketing strategies for all print and digital campaigns
  • Work with designers as well as creating some marketing collateral inhouse
  • Manage and create engaging content for all digital channels
  • Organise printing, distribution and mailing of LDM's print marketing and ensure a high-quality product
  • Coordinate volunteers to assist in publicity
  • Commission, collate and edit programme notes and all publicity materials from artists
  • Arrange print and digital advertising within agreed budgets
  • Play an active role in LDM's audience development strategy

DEVELOPMENT

  • You will also play a supporting role in LDM's Individual Giving schemes and campaigns
  • Help administer donations when necessary
  • Assist with the organisation of fundraising events and other opportunities for LDM to engage with its donors

For full responsibilities read our job description available on our website.

Useful Links

How to Apply

If you can imagine yourself joining the Lake District Music team as our new Marketing & Development Manager, please send your CV and a covering letter outlining how you meet the requirements of the role to [email protected].

Please include details of two referees alongside your CV, and make sure to clearly label these files with your name.

We would also be grateful if you could submit an equal opportunities & diversity monitoring form (optional). Forms are anonymous and can be completed online.

DEADLINE TO APPLY: 13 February 2025
FIRST INTERVIEWS: 30-31 October 2024 (by Zoom)
FIRST INTERVIEWS: 18-20 February 2025 (by Zoom)
SECOND INTERVIEWS: 25-26 February 2025 (in Kendal)

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