We are looking for an experienced marketing leader to shape our strategy and take responsibility for driving our income growth and more. You will play a major role in the future of our organisation at a pivotal time for arts and cultural charities across the UK. As a member of the senior leadership team, you will have exposure and influence on all aspects of our operation, strategic planning, finances and governance. We are looking for someone with a proven track record in marketing and communications at a senior level within the arts, culture, entertainment, tourism or related sector with experience of creating and implementing marketing strategies to achieve sales targets. The successful applicant will have experience of audience development leading to successful engagement of diverse communities. They will be proficient in using data to inform sales and marketing campaigns with a strong understanding of digital marketing trends, including experience of paid/organic social media marketing They will have experience of audience development leading to successful engagement of diverse communities and be able to demonstrate successful delivery of campaigns for ticket and/or event sales for varied programme targeting multiple consumer cohorts. The Marketing Director will be responsible for driving sales across the organisation, achieving box office and other income targets, customer acquisition and retention, whilst also leading on wider brand and corporate communications and audience development. They will lead the Marketing team, working across the live, cinema, festival and creative learning programmes, the summer outdoor season in Grosvenor Park as well as income-generating activities such as membership and our food and beverage operation, The Kitchen caf bar and restaurant. They will champion Storyhouse's commitment to broadening the range of people that access our work, developing and implementing audience development strategies to meet this ambition. They will be the brand champion for Storyhouse, leading on PR and corporate communications for our work as a charity and anchor institution in the city and wider region, in support of other areas of work such as fundraising and stakeholder management. Please submit a CV and cover letter to [email protected] Job pack available on https://www.storyhouse.com/jobs/Job Summary
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