Description
We’re looking for a dynamic marketing professional to lead our communications and evaluation work. The ideal candidate will bring experience in arts or heritage marketing, particularly in reaching ‘hard to reach’ audiences.
Your role will be key in helping us engage diverse groups across the area. The successful candidate will value and work to centre community voice, celebrating achievements and challenges and reflecting lived experience.
Support Staffordshire is working hard to become more inclusive of the communities we serve, and as such is especially keen to hear from applicants with protected characteristics and lived experience, that bring knowledge, skills and experience.
- Able to demonstrate Key Skills required of all Support Staffordshire staff.
- Experience of using a range of both Adobe and Microsoft Office packages.
- Experience of WordPress or equivalent web content management systems.
- Experience of Mailchimp or equivalent email platforms.
- Excellent proof-reading skills with an eye for detail.
- Good team player, work well under pressure and to deadlines.
- A passion for and commitment to the arts and the community and voluntary sector.
- An approachable, personable and clear communicator.
- Demonstrable success in delivering digital marketing campaigns.
- Graphic design experience and/or skills.
- Willingness to work evenings and weekends on occasion, and able to travel independently within a rural district.
- Shape and lead OUTSIDE's marketing and communications strategy.
- Refresh and implement the marketing plan.
- Manage budgets and oversee a small team focused on marketing and evaluation
- Plan and deliver multi-channel campaigns (social media, email, website, print).
- Write and adapt copy, create engaging content (video, audio, images).
- Design and produce promotional materials with artists and designers.
- Ensure marketing reaches diverse and underrepresented communities.
- Support community groups and creatives with their marketing efforts.
- Make all communications accessible and inclusive.
- Capture and communicate the impact of OUTSIDE's work through case studies and reports.
- Input and share evaluation data with partners and stakeholders.
- Help demonstrate OUTSIDE's legacy and future opportunities.
- Manage OUTSIDE's social media, website, newsletters, and ticketing platform.
More here: https://supportstaffordshire.org.uk/marketing-and-impact-team-leader/ - Marketing and Impact Team Leader
We welcome an informal conversation in the first instance; please contact Katie at [email protected] to arrange a telephone conversation.
In order to be considered for this position, you will need to complete an Application Form and Equity, Diversity and Inclusion Monitoring Form. These can be found in the Support Staffordshire website link, along with the complete job description and person specification.