The Marketing Manager, Brand, will lead Theatre Royal Plymouth's brand identity, digital presence, and audience engagement activity, ensuring the organisation presents a consistent, creative, and compelling voice across all channels. Reporting to the Head of Marketing, this role is responsible for developing and delivering brand-led marketing strategies that strengthen awareness, engagement, loyalty, and reputation across diverse audiences. The postholder will act as the guardian of TRP's brand, ensuring all communications, storytelling, and content align with organisational values and approved visual standards. They will oversee digital communications and content strategy across the website, social media, email marketing, and organisational campaigns, ensuring audiences experience a cohesive and engaging journey at every touchpoint. Working collaboratively across the organisation, the role will provide strategic marketing leadership for a range of business areas including fundraising and membership programmes, Creative Communities, Artist Development, Workshop & Scenic Design, Food & Beverage, and wider organisational initiatives. The role will also play a key supporting part in the marketing of TRP's own productions, working closely with the Marketing Manager (Stages & Revenue) to maximise visibility, audience engagement, and reputation. The successful candidate will lead the creation of engaging content and campaigns that support audience growth and retention, while using insight and audience segmentation to improve the effectiveness of communications. They will take ownership of TRP's website and social media strategy, manage community engagement, and ensure brand consistency across digital and print communications. The the postholder will line manage and develop the Senior Marketing & Content Officer, fostering high standards, creativity, accountability, and professional growth. Significant experience in brand, digital, or marketing management. Lead and protect TRP's brand across all communications. Please apply via our careers page which can be accessed on our websiteJob Summary
Job Description
Job Requirements
Experience delivering brand-led campaigns across digital and print channels.
Strong understanding of brand management, content marketing, and audience engagement.
Experience managing websites, social media platforms, and CMS systems.
Excellent copywriting, storytelling, and communication skills.
Experience using audience data to shape marketing campaigns.
Ability to analyse campaign performance and identify improvements.
Experience managing and developing people.
Strong project management and organisational skills.
Ability to manage multiple priorities and meet deadlines.
Strong stakeholder management and relationship-building skills.
Knowledge of digital marketing trends and best practice.
Commitment to diversity, inclusion, and accessibility.
Willingness to participate in an out-of-hours social media and communications rota.Job Responsibilities
Manage TRP's digital presence, website, and social media channels.
Deliver engaging brand, content, and marketing campaigns.
Ensure consistent messaging and brand standards across all channels.
Support the marketing of TRP's own productions and key organisational initiatives.
Develop campaigns to grow audiences, loyalty, and engagement.
Create, manage, and oversee digital and print content.
Lead audience development activity for schools, groups, and gifting.
Manage social media engagement and online communities.
Monitor campaign performance and recommend improvements.
Identify and implement digital marketing innovations.
Line manage and support the Senior Marketing & Content Officer.
Work collaboratively with internal teams and external partners.
Manage photography, video, and digital asset resources.
Participate in the out-of-hours social media and communications rota.Useful Links
How to Apply