Marketing Manager, Glasgow Theatres

Marketing Manager

You'll report to the Head of Marketing & Communications and work closely with the rest of the Marketing & Communications team.
The venue Marketing Manager will plan and deliver marketing campaigns that drive ticket sales and revenue for ATG Entertainment. They will serve as a key point of contact for producers & agency partners in the development and delivery of campaigns and be responsible for identifying sales opportunities to increase occupancy and revenue. This is a critical role in driving the increasing effectiveness of ATG Entertainment's marketing and is pivotal to our long-term growth strategy.

This is a full time role at 40 hours per week

Key responsibilities

Marketing Campaigns

Work in close collaboration with the rest of the venue marketing team to deliver impactful and effective marketing campaigns and support communications plans to drive sales for shows.
Contribute to strategy and leverage audience insights provided by the central Data teams to deliver ever more successful local campaigns.
Serve as a key point of contact for producers, marketing agencies and suppliers for the day-to-day needs of show campaigns and cultivate strong client relationships with all third parties.
Be responsible for the delivery of the venues' seasonal brochures, requiring detailed proofing and an organised approach to turn them around within strict timelines and to a high standard.
Be responsible for the creation or adaptation of assets for shows or venue initiatives and timely implementation of these across different media. Manage agency contacts in the creation and delivery of such assets.
Maintain the show and theatre brand at all times, advocating for this across the organisation.
Secure agreed sales and audience targets for ATG Entertainment and manage agreed campaign budgets and reporting.
Ensure accurate and timely promotion of a high volume of show on-sale periods to maximise opportunity.