Description
Lead marketing campaigns across commercial theatre productions and general management client shows. A senior, hands-on role managing strategy, content, and a Marketing Associate. Full-time, permanent, based in London.
James Steel Productions is hiring a proactive and creative Marketing Manager to lead campaign strategy and audience development across our in-house commercial productions and general management client portfolio.
This is a senior, hands-on role within a small, fast-paced team. You'll line-manage a Marketing Associate and take ownership of planning, content creation, campaign execution, and audience insight across multiple shows. You'll work across JSP-led productions and third-party client projects, delivering data-led marketing that supports sales and brand profile.
We're seeking someone with 3+ years of theatre or live performance marketing experience, excellent copywriting skills, and a confident grasp of digital tools (e.g. Meta Ads, Google Ads, Mailchimp, Canva). You'll thrive managing competing priorities, collaborating with stakeholders, and delivering campaigns that connect with audiences and meet KPIs.
Benefits
- Bupa healthcare cover, including digital GP access, mental health support, and wellbeing tools
- 28 days paid holiday (including UK bank holidays)
- One additional paid day off for your birthday
- Flexible access to earned wages before payday
- Confidential financial wellbeing guidance
- CPD and training support, including external courses and mentoring
- Flexible working culture, built around trust and clear outcomes
- A values-led team committed to professional growth and collaboration
- Staff perks platform: discounts at over 30,000 UK retailers, cinema savings, and cashback rewards (can be shared with family)
- 3+ years' experience in theatre or live performance marketing
- Proven ability to lead campaigns across digital, press, and print
- Strong copywriting and proofreading skills
- Comfortable using tools such as Meta Ads, Google Ads, Mailchimp, Canva
- Understanding of audience segmentation and ticketing strategy
- Excellent organisation, multitasking, and communication skills
- Experience line-managing staff or freelancers
- Confident working with venues, producers, and third-party agencies
- Familiarity with performance reporting and marketing analytics
- Passionate about theatre, audiences, and data-led creative work
- Lead marketing for JSP in-house shows and general management clients
- Manage campaign strategy, content, and channel delivery
- Line-manage a Marketing Associate and external suppliers
- Oversee creation of show copy, press releases, and paid ads
- Coordinate timelines and asset delivery with producers, venues, and agencies
- Deliver audience growth through digital, social, and email strategy
- Monitor campaign performance and prepare post-show reports
- Maintain the JSP brand across platforms and consultancy output
- Support ticketing, PR, and pricing strategy alongside the Producing team
- Represent marketing in production meetings, launches, and previews