Description
The Marketing Manager is responsible for establishing campaigns to promote HFF and to encourage sales through multiple mediums. Driving impact for the charity in commercial sales; building loyalty, and engaging in innovative ways working with advertisers, freelancers, and a wide range of partners
Main Duties
- Communications and Marketing Strategy: plan and deliver the marketing and advertising elements of this strategy to deliver ROI and impact; realisable and realistic.
- Plan, create and manage multi-channel marketing and advertising campaigns, ensuring they are fully integrated across all platforms, including website, print, mail, press, advertising, digital and social media
- Devising unique approaches for each campaign depending on budget and priorities
- Ensure all campaigns are executed in a timely manner and to budget, measuring success against agreed targets and objectives.
Audience Insights and Audience Development
- Develop plan for audience insights and audience development strategies to improve planning, analyse trends and behaviours
- Track engagement and report on the success of campaigns using tools such as Google Analytics and Brevo, feeding back insights.
- Build target audience engagement across our feeds, growing our position as the world's most impactful literature and arts festival; increase footfall (new and existing audiences)
- Track audience behaviours through CRM and e-marketing
Digital
- Ensure day-to-day digital marketing and advertising strategy for Festivals, projects, products and campaigns, are integrated with wider activities, working closely with the team ensuring ROI and reach
Print
- Manage print production and distribution, including Festival print programmes to raise awareness, boost sales, managing ROI
Brand and Design
- Manage HFF brand application in all elements of role; ensuring brand templates, design and key messages are adhered to (inc merch design)
- Work with the production team to oversee design and commission site signage and branding requirements
- Support the development team in developing fundraising presentations and bids, developing collateral for membership schemes
We're looking for a experienced, creative and versatile Marketing Manager with significant experience in developing and executing successful marketing campaigns. They should be proficient with day-to-day marketing activities and data analytics and be able to turn creative ideas into effective advertising projects.
Essential
- Significant experience in a marketing role, devising and developing successful marketing strategies and advertising campaigns.
- Deep understanding of marketing principles and techniques and the measurement of their impact and ROI
- Proven experience in identifying target audiences and in creatively devising marketing campaigns that engage, educate and motivate.
- Experience of CRM, e-marketing, ticketing, sales and box office related activities
- Ability to provide regular reports and analysis to share with the Executive Team
- Excellent copywriting and proofing skills- able to write accurate, creative copy with an eye for strong imagery
Partnerships
- Liaise with key Festival partners and speakers around our strategies, identifying additional opportunities for mutual promotion and support
- Support the Communications Director in key partnership development and seek new marketing and partnership opportunities to promote the Hay Festival via third party stakeholders.
- Creating and maintaining professional relationships with artists, audiences, sponsors and partners and ensuring that enquiries are dealt with promptly, accurately and willingly.
To apply please send a letter explaining how your experience fits the role and a copy of your CV to [email protected] by Friday 14 November – 12.00pm. The maternity cover will be for 12 months from January 2026.
For an informal conversation about the role, please email [email protected]Â