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Marketing Manager, Underbelly

  •  London
  •  Â£30k-40k
  •  Full time
  •  Closes January 5, 2025
  •  NA
  • #Other

Description

Job Summary

Hours – Full time, permanent Based – London Reports to – Head of Marketing and Communications Responsible for – Part line-management of Marketing Officer and Social Media and Content Officer

Job Description

THE ROLE

Based in our London office, you'll be an integral part of our marketing team, managing the campaign strategy and rollout of specific events produced by Underbelly.

Key projects for this role in 2024 will be Underbelly at the Edinburgh Fringe, Skate West End, Christmas in Leicester Square and La Clique. This will involve travel to Edinburgh in Spring / Summer, including August on ground at the Festival (this can be flexible for the right candidate). Additional support could also be required for Underbelly Festival and Tweedy's Massive Circus.

This includes developing the campaign and audience strategy, budget management, deals with ticket agency, poster design and rollout, paid media planning and tracking, emails to Underbelly mailing lists, website management, brand partnership implementation, photo shoot and media moment management and more depending on the campaign.

You'll be the key point of contact alongside the head of marketing and programming team for agencies - media, design, PR - as well as any producers and stakeholders involved in the project.

Future projects could include creating brands from scratch, working with producers or key stakeholders to develop the initial creative and audience strategy.

We are looking for someone who is creative, diligent and a self-starter. There will be aspects of this role where you will be the main strategic lead, but there are also times where you need to be involved in the nitty gritty tasks. No two days will be the same.

STAFF BENEFITS

  • Free entry to shows at Underbelly venues (subject to availability).
  • Discount at Underbelly bars.

Job Requirements

THINGS WE ARE LOOKING FOR

  • An experienced marketer with good knowledge of full scope marketing campaigns
  • A background in a ticket sale focused environment such as events, festivals, live music, touring comedy/theatre and venues will be advantageous.
  • A keen interest in the live entertainment industry is a must.
  • Experience managing marketing budgets and tracking this to KPIs.
  • Sales focused with good analytical skills and the ability to interpret marketing analytics and make recommendations for improvements.
  • Awareness of London and Fringe cultural sectors.
  • The the ability to make recommendations on ticket pricing based on key show revenue targets.
  • High attention to detail is crucial, as is strong copywriting skills.
  • Good knowledge and experience working with social media, paid and organic.
  • Creative thinker and problem solver.
  • Experience in a fast-paced environment and often pressurised environment.
  • Excellent communication skills both written and verbal.
  • Experience using CMS-b

Job Responsibilities

KEY RESPONSIBILITIES

  • Strategically developing full-scale marketing campaigns based on ticket targets, set budget and timelines.
  • Developing the existing brands you are responsible for, including evolving artwork and growing audiences to achieved key sales KPIs.
  • Work with external agencies - media, creative, design, PR to rollout campaign of high quality.
  • Work within specific timelines set by the Edinburgh Fringe Society for the Festival
  • Working with the Social Media and Content Officer to create content to amplify your campaigns.
  • Working with the press team on earned media opportunities.
  • Working with our shows to maximise their coverage across Underbelly marketing channels.
  • Manage the relevant event websites.
  • Create and maintain onsite signage of the festival or show in collobaration with the production department, creating assets in house using Adobe Creative Suite where required.
  • Attend regular meetings with internal and external teams to assure the marketing campaigns are

Useful Links

How to Apply

Please apply via the link below

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