Description
We’re looking for a creative and highly organised Marketing Officer to play a key role in promoting our shows, exhibitions, venue hires and learning & engagement programme.
Areas of responsibility
Social media
- Content creation and scheduling of posts across Facebook, Instagram, LinkedIn and TikTok.
- Deliver campaigns to promote shows, exhibitions, venue hires and our learning & engagement programme.
- Manage paid advertising across social media channels for target audiences.
- Liaise with external promoters on contra advertising deals.
- Compile reports on engagement and reach.
- Monitor social media messages and comments.
Email marketing
- Draft, design and schedule email newsletters and seasonal launches.
- Use audience segmentation to target campaigns.
- Monitor open, click-through rates and sales generated.
Promotion within the venue
- Manage physical posters and displays around the venue.
- Programme venue digital display screens.
- Liaise with promoters on production and delivery of physical marketing assets.
Print and design
- Produce, design and order short run flyers, booklets, signage and posters using templates and Barnsley Civic brand assets.
- Design digital assets for display screens and social media.
- Provide copy and images for seasonal programmes.
- Manage local print distribution.
Website
- Upload and update news items, events and images.
- Support website development.
Audience Development and Direct Marketing
- Deliver direct marketing activity.
- Support audience development strategy and learning & engagement programme.
General
- Support the Box Office team with general admin of the ticketing system.
- Task management of additional marketing activity carried out by wider team.
- Keep all personal marketing expenditure recorded and up to date.
- Coordinate event listings on external listings sites and social media groups.
- Any other duties and tasks as appropriate to the role and identified by line manager.
Essential
- Experience of working within a marketing team.
- Excellent copy writing and communications skills.
- Experience of tailoring communications to reach specific audiences across different platforms.
- Experience of managing or running social media channels.
- Experience of designing digital and print assets using software such as Canva
- Experience of creating and editing video content for social media.
- Experience of using email marketing software.
- Ability to organise workload, prioritise tasks and meet deadlines.
- Ability to work collaboratively as part of a wider team.
- High level of attention to detail.
Desirable
- Experience of working in a cultural or heritage organisation.
- Experience of using data to inform marketing practices.
- Experience of using Adobe design packages (Photoshop, Indesign).
- Knowledge or experience of using a commercial ticketing systems.
- A knowledge of WordPress.
- A knowledge of Barnsley and the wider South Yorkshire region.
Send your CV and a cover letter detailing how your experience and skills match the job description to Ralph Parmar, Head of
Communications, [email protected]