We are currently looking for a Membership Marketing Manager to join our Audience Insights team on a full time contract. The Membership Marketing Manager is part of the Audience Insights & Engagement team within the larger Audiences Division. This is a pivotal role for a commercially astute, data-driven marketer who is passionate about audience loyalty. You are adept at translating complex data (from CRM, GA4, etc.) into compelling communication strategies that maximise retention, drive recruitment, and deliver significant financial growth for the Southbank Centre. Your compelling communication skills and leadership will ensure effective briefing and collaboration across all internal and external teams. You will be instrumental in achieving our ambitious membership growth target. Please download the attached Job Description for a full overview of this role's responsibilities. The annual salary stated is based on the Full-Time Equivalent (40 hours per week). If the job is part-time, the weekly hours will be stated within the advert. The deadline for applications is 23:59 on the closing date for the job posting. Please note, applications sent via Email or 3rd party agencies will not be considered. Need reasonable adjustments? Please contact us so we can help make the application process accessible to you. Be sure to include the job you are applying for and your full name. We welcome applications from all backgrounds. By attracting people with diverse attitudes, opinions and beliefs we can continue to look at the world with fresh eyes and find new ways of doing things. The Southbank Centre is a warm and welcoming place to work, with great aspirations and ambitions to create great and accessible work for all. We pride ourselves in building a supportive environment to enable the development of our colleagues. Demonstrable experience of devising, implementing and managing successful marketing strategy and campaigns, within the arts & cultural sector, a membership organisation or charity Proven technical capability in the use of CRM systems with analysis, segmentation, automation and communications functions Excellent communication and interpersonal skills with high levels of diplomacy, confidently and efficiently communicating at all levels to negotiate and network effectively, internally and externally An ability to query report and analyse complex data from a range of sources and demonstrable experience of successfully using audience insight and data to inform strategy and planning Drive significant growth in the Southbank Centre's Membership pool and income (mentions Membership and Marketing Campaigns) Analyse data regularly to inform membership marketing campaigns and identify trends using tools such as GA4 and the CRM system, Tessitura (data analysis) Implement an effective eCRM plan and compelling Member communications, utilising segmentation across the Membership lifecycle to drive benefit usage and retention (eCRM/ CRM systems) Champion Membership as the central point of contact across the organisation, representing and reporting on Member needs and interests to wider colleagues (Leadership/ Collaboration) Devise and deliver Member recruitment marketing strategies to achieve ambitious targets (Digital Marketing: Arts & culture, Membership or charity)Job Summary
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