Are you an experienced marketing professional? An exciting opportunity is available at the Royal College of Music (RCM), one of the world's greatest conservatoires and ranked the No.1 in the UK by the QS World University rankings for the last 11 years. We are looking for a talented Recruitment Marketing Manager to promote the RCM to potential students and ensure that high-quality recruitment content populates our publications and digital platforms. This role will be responsible for both an international and domestic recruitment marketing strategy and the creative activations that support it. We are looking for someone who can devise strategy, build relationships with people across the music education sector and who is excellent at campaign delivery. This role manages our annual Open Day and is also responsible for producing the RCM's Prospectus as well as digital content to inform and inspire applicants. The successful candidate will have proven success in arts and/or Higher Education marketing at a senior level, including producing high quality print and digital content production. You will be accustomed to the pressures of rapidly evolving situations and excited at the prospect of working in an environment of unparalleled musical riches and inspiring artistic achievement. Closing date: 9am Thursday 2 July 2026 Job reference number: 600-26 This post is offered on a full time, permanent basis and is available from September 2026. - A degree and/or relevant qualification to the post - Develop and deliver an integrated student recruitment marketing strategy, aligned with institutional priorities, across home, EU and international markets to recruit high-quality applicants For full details of this position please read the Applicant Information Pack, available to download from the RCM website: www.rcm.ac.uk/jobs To apply, please complete our 1) Application form and 2) Equal Opportunities form (available to download from the RCM website) and submit in Word or PDF format by email to [email protected] CVs without an application form will not be accepted. Please ensure that you include the Job Reference Number when submitting your application. The RCM is committed to nurturing diverse and inclusive environments for all staff and students to work and learn. We positively encourage applications from suitably qualified and eligible candidates from diverse backgrounds, including race, disability, age, sex, gender identity, sexual orientation, religion and belief, marriage and civil partnership, pregnancy and maternity, and caring responsibility.Job Summary
Job Description
Job Requirements
- Marketing qualification or equivalent experience in higher education recruitment marketing
- Experience working in higher education recruitment marketing
- Experience managing and monitoring segmented recruitment campaigns
- Experience managing brands, working within brand guidelines and supporting colleagues with brand activity
- Experience of organising and attending recruitment events
- Administratively self-sufficient and able to prioritise a busy workload
- Line management experience including goal setting, appraisals and motivating staff
- Experience forecasting and monitoring marketing budgets
- Excellent oral, written and presentation skills
- First-class copywriting and proof-reading skills and an eye for design
- Knowledge of the higher education markets nationally and internationally
- Excellent interpersonal and communication skills working with colleagues at all levelsJob Responsibilities
- Use market insight, student data, competitor analysis and trends to inform strategic decision-making
- Translate organisational objectives into clear, targeted marketing plans and campaign frameworks
- Lead the planning, delivery and optimisation of institutional-wide student recruitment campaigns
- Oversee the development of high-impact content across all channels, ensuring consistency in messaging and tone of voice
- Lead a digital first approach to recruitment marketing, ensuring effective use of web, social, video & paid media
- Lead the planning and delivery of key recruitment events including the annual Open Day
- Co-manage the institutional brand, ensuring consistency across all recruitment marketing activity
- Manage the student recruitment marketing budget, ensuring effective allocationUseful Links
How to Apply