Description
This role is a key member of the dynamic communications team, charged with promoting awareness and understanding of the Design Museum and its activities to a wide range of audiences. They will help to position the museum as the global hub for the transformative potential of design.
*The complete job description/person specification can be found on our careers portal vacancy listing.
Campaigns
- Research, plan and implement evidence-based marketing strategies to deliver target revenue for the museum's entire portfolio of activities - including exhibition admissions, learning, public programme, events, retail, and membership. Monitor and evaluate campaigns, produce evaluation reports and usable insights for all campaigns.
- Brief agencies and manage day-to-day relationships, including media agencies, designers, printers, and other suppliers to deliver campaigns.
- Manage, optimise, and report on social media, programmatic and PPC advertising campaigns and the website with the support of the Senior Marketing Officer.
Audiences and engagement
- Support senior management in reviewing and implementing the audience development and marketing strategy for the museum to achieve key performance indicators and reach target audiences.
- Work with the Digital teams to commission and create a range of digital content that appeals to the museum's target audiences, reflects the museum's vision, and supports its income targets.
- Work with the museum, external contractors, and stakeholders to ensure that design quality, sustainability, accessibility, and social inclusion are embedded in all marketing and digital projects.
Data insight
- Maximise data capture across the museum to analyse audiences and marketing data that produce reports to inform all aspects of income generation.
- Uphold data management best practice and GDPR compliance
- Implement digital marketing strategies across the entire visitor journey using digital tools and insights such as SEO, PPC, social media, CRM tools and website.
People management
- Lead, motivate and develop direct reports to deliver high-quality communications and marketing.
- Foster a collaborative, values-led team culture that supports innovation and professional growth.
Person Specification
Essential - Experience, Knowledge and Skills
- Proven experience in developing and delivering successful integrated marketing campaigns, ideally within a cultural, creative, or visitor-focused organisation.
- Strong understanding of audience development and segmentation, with a track record of growing and diversifying audiences.
- Experience managing external agencies and suppliers across media buying, design, print, and digital.
- Demonstrable experience of managing campaign budgets and achieving income or attendance targets.
- Knowledge of digital marketing tools and analytics platforms, including CRM systems, email marketing, PPC, SEO, and social media advertising
- Excellent communication skills, both written and verbal, with the ability to craft compelling messaging for diverse audiences.
- Strong analytical and strategic thinking, able to interpret data and turn insights into actionable marketing plans.
This role will develop and manage strategic marketing and communications projects for exhibitions and other aspects of the public programme, targeted at a range of audiences, to ensure that all marketing and advertising supports the museum's mission and meets targets, within allocated campaign budgets. They are responsible for a Senior Marketing Officer.
Terms and Conditions
Salary: up to £37,000 per annum, dependent on experience
Holidays: 25 days per annum + Christmas eve (museum closed)
Hours: 35 hours per week
Location: the Design Museum Kensington is the place of work, with a hybrid arrangement of 60% of an employee's role to be performed at the museum and 40% remote.
Closing date: Sunday 09 November (midnight)
Interviews: Wednesday 26 November
For more information on the job description and person specification, please follow the link: https://careers.designmuseum.org/vacancies
Please note, we can only accept applications made via our online recruitment portal - click link to be directed.
If you encounter any issues while attempting to upload your application form onto the online portal, please email [email protected] before the vacancy post closing date. We will be in touch as soon as possible; (please note the inbox is monitored Monday-Friday).