Senior Marketing Officer (Maternity Cover), MUSIC FOR YOUTH

Support a smooth transition by working closely with the postholder before and/or after their leave, ensuring continuity of marketing activity.
Digital Content Strategy: Develop and execute a digital content strategy aligned with MFY's mission and objectives. Lead the planning, creation, and distribution of engaging content across various digital platforms, ensuring consistency and resonance with
our audience.
Marketing Leadership: Take charge of MFY's marketing initiatives, encompassing campaigns, events, and brand positioning. Lead the development and implementation of marketing strategies.
Website Management: Oversee the MFY website. Collaborate with teams and stakeholders to implement enhancements and maintain high standards.
Social media & Online Engagement: Lead our social media presence and online engagement strategies.
Campaign Development: Develop and execute marketing campaigns from concept to delivery, coordinating cross-functional teams and external partners. Drive effective promotional efforts for events, programs, and initiatives.
Ticketing & Merchandise Sales: Hold responsibility for delivering agreed ticket and merchandise sales targets across events. Oversee ticket sales performance, reporting and optimisation. Manage on-site merchandise sales operations, including staffing, stock control,
POS systems, reconciliation and revenue maximisation.
Print & Programme Production: Oversee the production of printed materials (including event programmes), managing the process from design briefing and print production through to delivery and distribution at sales points.
Analytics & Reporting: Utilise analytics tools to track and measure the performance of marketing activities and digital content. Deliver regular reports with insights.
Team Collaboration: Collaborate with internal teams, stakeholders, and external partners to ensure alignment and synergy across all marketing and digital content efforts.