This is an excellent opportunity for an experienced social media and digital marketing leader with a passion for culture who is looking to develop their career with a leading arts organisation. Experience of managing, devising and implementing effective social media marketing campaigns Advise Directors on social media reputational risk situations in an efficient and timely manner For all opportunities we ask candidates to complete an online application form for the vacancy they are interested in. If you need an application form in an alternative format please call us on The closing date for the submission of completed application forms is 15 January 2025 by midnight. Interviews will be held in February 2025. Where vacancies attract large volumes of applicants, we reserve the right to close this vacancy early. Therefore, if you are interested, please try to submit your application as early as possible.Job Summary
Job Description
You'll oversee Tate's audience led digital marketing innovation, digital engagement and monitor and respond to online brand sentiment. Your role, working together with the marketing, digital and press teams, plus leading a team of two, is to lead innovative digital marketing campaigns to drive brand awareness and maximise audience reach, engagement and income for the Tate brand. You will act as the champion for Tate's social media platforms and have a critical role in driving positive perceptions and managing reputation online.
With excellent interpersonal skills and the ability to achieve consensus amongst colleagues you'll also have the ability to prioritise workloads effectively, being able to make decisions under pressure. You'll have a strong understanding of analysing and acting upon digital metrics combined with a good understanding of the principles of branding. You'll also have exceptional knowledge of digital advertising, PPC and the use of display media.
Tate aims to attract and retain talented people from all backgrounds. We particularly encourage applications from Black, Asian, ethnic minority, and/or disabled applicants as these groups are currently underrepresented in the cultural sector.
Job Requirements
Excellent written and verbal communication skills
Experience of using social media as a marketing and audience engagement tool
Experience of creating and editing excellent audience led social media marketing copy
Good visual literacy and understanding of the principles of branding
Strong understanding of analysing and acting upon digital metrics and statistical research findings, with the ability to communicate these clearly to non-technical staff.
Excellent interpersonal skills, including negotiation skills, and the ability to achieve consensus among a number of different departments, and to gain senior agreement for communications/recommendations
Excellent organisational skills, with the ability to prioritise workloads effectively and make accurate decisions under pressure and to tight deadlines
Awareness of and commitment to the principles of diversity and inclusionJob Responsibilities
Anticipate and mitigate online reputational risk through constant and consistent sentiment monitoring
Lead Tate emergency response planning for social media and work closely with the communications leadership team to develop response strategy and execute accordingly
Responsible for maintaining all crisis communications plans and protocols. Serve as the day-to-day main point of contact for escalating issues and lead the digital marketing team's social media responses during emergencies
Maintain and provide staff training on Tate's social media policy and digital marketing trends. Lead on the annual review of the social media policy
Work closely with Tate's Digital Marketing and Information teams in providing social media moderation and responses for Tate audiences How to Apply
020 7887 4997. Once you have submitted your application you can keep track of its progress by logging into your account.