This is a key role reporting directly to the Museum Director. The postholder will be responsible for raising the profile of the museum and delivering sustained audience engagement in line with Gainsborough's House Forward Plan. This will be implemented through growing audiences, engagement and income through branding, design and marketing using in-house events, national and local media, our website, social media and email marketing platforms. The postholder will collate and analyse audience data to inform and devise a marketing strategy, communicate that strategy in-house and implement that agreed plan of action, leading a small marketing, brand and design team. We are looking for a proactive individual with a proven track record of success in developing and delivering impactful campaigns. Availability to work some weekends and occasional evenings, supporting key museum activities, will be expected. Applicants will have: A degree in marketing and communications or the equivalent. A proven ability to develop and implement successful marketing and communications strategies. Experience of design and brand implementation. A deep understanding of event marketing principles and best practices, with a track record of driving attendance and engagement for in-person events. IT skills and an advanced knowledge of digital marketing, including website management, SEO, social media marketing, and email marketing platforms (e.g., Mailchimp). Knowledge of the marketing, communications and media landscape both regionally and nationally and an ability to identify compelling stories and create engaging content across various formats. Exceptional written and verbal communication skills, with the ability to present ideas persuasively and to communicate and collaborate effectively with staff... Data Analysis: Collating and analysing audience data and evaluation with which to devise a marketing strategy. Marketing Strategy: Developing and implementing a comprehensive branding, marketing and communications strategy aligned with audience analysis and the museum's aims, mission and vision as presented in the Forward Plan. A passion for capturing the essence of the museum's exhibitions and creating narratives that resonate with audiences will be essential. Brand Management: Overseeing all aspects of brand identity going forward and along with the Marketing & Design Officer, ensuring consistent and impactful messaging across all online and offline channels. Team Collaboration: Working closely and communicating efficiently with the Museum Director, colleagues and volunteers across all departments to ensure cohesive and integrated marketing. See full job responsibilities on our website: https://gainsborough.org/job/communications-and-marketing-manager-full-time/ To apply, send an up-to-date CV and a supporting statement to [email protected]. These should be PDF or MS Word documents and both file names should include your full name. The supporting statement should be no longer that 2 sides of A4 and should directly relate your personal skills and experiences to the list of Essential and Desirable attributes listed above. The closing date for applications is: Monday 20 April at 12 noon.Job Summary
Job Description
Job Requirements
Substantial and demonstrable experience (5+ years) in a marketing and/or communications role.Job Responsibilities
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